All projects

Meetings & Events

Booth services: Mobile World Congress

Intel-branded Android characters entertaining visitors at Mobile World Congress in Barcelona
Intel-branded Android characters entertaining visitors at Mobile World Congress in Barcelona
Objective

Deliver a flawless and premium brand presence for a global technology leader at Mobile World Congress in Barcelona, reinforcing innovation, leadership, and meaningful connections with key clients, partners, and media.

Client
Intel
Location
Barcelona
Project Director
Marta Esteban
10
Years of continuous MWC success
150
VIP cars
225
Meetings
Execution

We managed all logistics and production across the booth and all external events, ensuring seamless coordination and a consistent experience. 

Attendees taking part in an interactive tabletop experience at Intel's booth during Mobile World Congress

This included full operational oversight, external production, and services such as catering, branding, transportation, VIP activities, and comprehensive logistics support.

Personalized photo strip created as part of Intel's interactive booth activation at Mobile World Congress

Our scope also covered the recruitment, training, and supervision of on-site teams; VIP logistics including transport, accommodation, and hospitality; as well as security, scheduling, and concierge services. In addition, we designed and delivered exclusive hospitality experiences and brand activation.

Attendee trying an immersive headset experience at Intel's Mobile World Congress booth in Barcelona
Result

A consistent, high-impact presence at MWC for over a decade — strengthening client trust, enhancing brand visibility, and delivering memorable experiences for executives, partners, and media alike.

Visitor interacting with a digital activation at Intel's booth during Mobile World Congress in Barcelona
Visitor interacting with a digital activation at Intel's booth during Mobile World Congress in Barcelona

“Wendy and her team are intuitive in understanding our needs, proactive in recommending options and following up and through to produce results worthy of our event objectives. What’s more, she is fun to work with and I have no hesitation in recommending Prelude Events to everyone.”

Harald W. – Manager Strategic Program office at Intel Corporation