Design an immersive celebration for Roche that combines innovation, imagination, and futuristic vision to inspire 300 guests, while reinforcing the importance of the new product.
Client
Roche
Location
Barcelona
Project Director
Núria Lluch
5
+
Speakers
100
%
Steampunk inspired team
10
Interactive food installations
Execution
Created a steampunk-inspired fantasy world filled with interactive installations, visionary decor, and custom-built machines.
Organized talks and presentations with collaborators who highlighted the relevance and impact of Roche’s product.
Transformed catering into part of the spectacle, presenting food in unexpected, engaging, and theatrical ways.
Designed a seamless journey where every detail celebrated curiosity, discovery, and progress.
Result
More than an event, it became an immersive experience that reflected Roche’s pioneering spirit and commitment to innovation. By blending impactful storytelling with spectacular design, the event left guests both inspired and deeply connected to the product’s significance.
“Working together has always been respectful, efficient, and enriched by a genuinely positive human atmosphere. Together, we’ve brought to life projects that are original, inspiring, and beautifully executed.”
Mireia F. - Floral and set designer at La Floreria
Loving what you see? Your event deserves precision, creativity, and care. Let’s talk about how we can make it happen.
Start Brief
Gestionar consentimiento
To provide the best experiences, we use technologies such as cookies to store and/or access device information. Your consent to these technologies allows us to process data such as browsing behavior and unique identifiers on this site. Withholding or withdrawing consent may negatively affect certain features and functions.
Functional
Siempre activo
Storage or technical access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication through an electronic communications network.
Preferencias
El almacenamiento o acceso técnico es necesario para la finalidad legítima de almacenar preferencias no solicitadas por el abonado o usuario.
Statistics
Storage or technical access that is used exclusively for statistical purposes.El almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. Sin un requerimiento, el cumplimiento voluntario por parte de tu proveedor de servicios de Internet, o los registros adicionales de un tercero, la información almacenada o recuperada sólo para este propósito no se puede utilizar para identificarte.
Marketing
Storage or technical access is necessary to create user profiles for sending advertising, or to track the user across one or more websites for similar marketing purposes.
