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Meetings & Events

Press event: Innovation takes center stage in a landmark venue

International journalists photographing Intel products during the press event in Barcelona
International journalists photographing Intel products during the press event in Barcelona
Objective

Host an elegant press breakfast to announce Intel’s expanding portfolio of computing and communications technologies, from the smallest devices to the most complex mobile networks.

Client
Intel
Location
Barcelona
Project Director
Analisa Millan
709
of meeting space
200
Reporters
20
Nationalities
Execution

Chose a unique, historic venue with capacity for 300 journalists and bloggers.

Delivered full event production: Venue management, stage design, decor, audio-visual, lighting & sound, catering, and branding.

Guests networking in the courtyard during Intel's international press event in Barcelona

Used state-of-the-art projection systems to showcase Intel’s latest innovations in the mobile market.

Intel Look Inside product display showcasing mobile devices during the Barcelona press event
Results

Extensive coverage across industry media, blogs, and social platforms (Facebook, Twitter, and more).

Generated high-quality earned media, reinforcing Intel’s leadership in the mobile sector.

Stage and audience seating prepared for Intel's international press presentation in Barcelona
Stage and audience seating prepared for Intel's international press presentation in Barcelona

“Love working with the Prelude Events team! I worry about nothing when my event is in their hands. Simply the best in the business!”

Pauline D. - Events Team Manager at Intel Corporation