Create unforgettable multi-year campaigns in collaboration between two tech giants, Intel and Android, celebrating innovation, mobility, and fun during the Mobile World Congress.
Client
Intel - Lenovo
Location
Barcelona
Project Director
Analisa Millan
Execution
Over several consecutive years, the campaign evolved into a groundbreaking, city-wide experience that extended beyond the Congress venue and into the streets of Barcelona.
Over several consecutive years, the campaign evolved into a groundbreaking, city-wide experience that extended beyond the Congress venue and into the streets of Barcelona.
1.5
k+
Participants engaged citywide
300
+
Journalists and bloggers reached
25
Branded vehicles
Results
Each edition of the campaign concluded with a major celebration — including, in one of the years, a massive LMFAO concert — perfectly capturing the bold and playful spirit of the collaboration.
The multi-year initiative delivered high- energy moments that reinforced the innovative and daring character of both brands, leaving a lasting impression on everyone who experienced it.
“Wendy and her team are intuitive in understanding our needs, proactive in recommending options and following up and through to produce results worthy of our event objectives. What’s more, she is fun to work with and I have no hesitation in recommending Prelude Events to everyone.”
Harald W. – Manager Strategic Program office at Intel Corporation
Loving what you see? Your event deserves precision, creativity, and care. Let’s talk about how we can make it happen.
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