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Booth services: Mobile World Congress

Prelude Events
Prelude Events
Objective

Deliver a flawless and premium brand presence for a global technology leader at Mobile World Congress in Barcelona, reinforcing innovation, leadership, and meaningful connections with key clients, partners, and media.

Client
Intel
Location
Barcelona
Project Director
Marta Esteban
10
Years of continuous MWC success
150
VIP cars
225
Meetings
Execution

We managed all logistics and production across the booth and all external events, ensuring seamless coordination and a consistent experience. 

Prelude Events

This included full operational oversight, external production, and services such as catering, branding, transportation, VIP activities, and comprehensive logistics support.

Prelude Events

Our scope also covered the recruitment, training, and supervision of on-site teams; VIP logistics including transport, accommodation, and hospitality; as well as security, scheduling, and concierge services. In addition, we designed and delivered exclusive hospitality experiences and brand activation.

Prelude Events
Result

A consistent, high-impact presence at MWC for over a decade — strengthening client trust, enhancing brand visibility, and delivering memorable experiences for executives, partners, and media alike.

Prelude Events
Prelude Events

“Wendy and her team are intuitive in understanding our needs, proactive in recommending options and following up and through to produce results worthy of our event objectives. What’s more, she is fun to work with and I have no hesitation in recommending Prelude Events to everyone.”

Harald W. – Manager Strategic Program office at Intel Corporation