Design an immersive celebration for Roche that combines innovation, imagination, and futuristic vision to inspire 300 guests, while reinforcing the importance of the new product.
Client
Roche
Location
Barcelona
Project Director
Núria Lluch
5
+
Speakers
100
%
Steampunk inspired team
10
Interactive food installations
Execution
Created a steampunk-inspired fantasy world filled with interactive installations, visionary decor, and custom-built machines.
Organized talks and presentations with collaborators who highlighted the relevance and impact of Roche’s product.
Transformed catering into part of the spectacle, presenting food in unexpected, engaging, and theatrical ways.
Designed a seamless journey where every detail celebrated curiosity, discovery, and progress.
Result
More than an event, it became an immersive experience that reflected Roche’s pioneering spirit and commitment to innovation. By blending impactful storytelling with spectacular design, the event left guests both inspired and deeply connected to the product’s significance.
“Working together has always been respectful, efficient, and enriched by a genuinely positive human atmosphere. Together, we’ve brought to life projects that are original, inspiring, and beautifully executed.”
Mireia F. - Floral and set designer at La Floreria
Loving what you see? Your event deserves precision, creativity, and care. Let’s talk about how we can make it happen.
Let’s talk!
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