Create the Bioderma Games campaign for 2,800 multicultural participants in several countries to engage in competition and qualify for an incentive program, taking place in a snow destination over 3 days with an emphasis on the Bioderma brand.


Returning to our client’ preferred destination in Megève (French Alps), we created activities with strong brand identification for participants from 15 countries where a total of 2,800 people fought to reach the final. The competition itself was organized in the Plateau de la Livraz (Megève) involving 11 different challenges. Each national team of 3 or 4 had to execute the best they could. Guests also enjoyed a farewell gala dinner with an awards ceremony.


  • Prelude has been partner of Bioderma since 2011
  • From the first edition in 2011 with 30 participants we are now planning the 6th edition with over 100 in 2017